The Zebra Reality Book
Richard has captured his experience and insight in his best-selling book The Zebra Reality, a remarkably practical 5 Step Programme designed to help businesses create unstoppable organisation momentum and achieve all their business goals.
He strongly believes that new generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
Richards speaking work uses his book as a base and focuses on challenging and energising audiences to; consider what their Leadership Brand should look like; demonstrate they have sufficient Desire, Belief and Commitment to Make it Happen; re-visit and evaluate their Strategic Choices; think how they build a High Performance Culture; define what a world class “Team 1” needs to look like; understand how to mobilise an organisation and create the Magic of Unstoppable Momentum.
Establish clarity across your people and organisation, align valuable resources behind strategic intent, use the art of laser focus to create unstoppable employee momentum.
But what kind of zebra are we? It might sound like a strange question but if you showed a hundred people a picture of a zebra and asked them what it was…a hundred would say ‘a zebra.’ Repeat that process in your business. Ask a hundred people who work for you what kind of business you are, I bet you get a hundred different answers. This is the Zebra Reality and without a really clear picture of where you are right now and consistent alignment on what to do next, you are guaranteed to sub-optimize the opportunity, fail to reach your goal, or simply be consigned to swim in an ocean of mediocrity.
Never has it been as important to deliver more for less, to challenge the norm, to drive progress faster and more efficiently. Customers become increasingly demanding, competitors more aggressive, margins tighter, supply bases harder to extract value from, this is the real world and it’s not going to change.
New generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
The Zebra Reality book is a proven five step programme to achieve your goals, deliver rapid performance improvement, significant value creation and sustainable future success for your business.
Establish clarity across your people and organisation, align valuable resources behind strategic intent, use the art of laser focus to create unstoppable employee momentum.
But what kind of zebra are we? It might sound like a strange question but if you showed a hundred people a picture of a zebra and asked them what it was…a hundred would say ‘a zebra.’ Repeat that process in your business. Ask a hundred people who work for you what kind of business you are, I bet you get a hundred different answers. This is the Zebra Reality and without a really clear picture of where you are right now and consistent alignment on what to do next, you are guaranteed to sub-optimize the opportunity, fail to reach your goal, or simply be consigned to swim in an ocean of mediocrity.
Never has it been as important to deliver more for less, to challenge the norm, to drive progress faster and more efficiently. Customers become increasingly demanding, competitors more aggressive, margins tighter, supply bases harder to extract value from, this is the real world and it’s not going to change.
New generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
The Zebra Reality book is a proven five step programme to achieve your goals, deliver rapid performance improvement, significant value creation and sustainable future success for your business.
Testimonials
“Richard strips away the ‘management speak’ which is so rhetoric based and replaces it with ‘real actions’ which make a difference. He is a compelling speaker”
‘Emotionally hard hitting and memorable presentation from Richard’
“Richard will change the way you think and work.”
‘Richard’s visual aids were extremely useful and a turning point for me… I left feeling inspired. I left with my sense of self-belief and capability reinforced. I left with a plan of action’.
‘Sharp and well delivered with clear messages and action points’
“Richard brings huge amounts of energy, passion and most importantly authenticity to his presentations.”
‘Incredibly relevant professionally but also was very thought provoking personally’
‘I took away some important messages, in particular from Richard Cotter who I thought was outstanding in how he shared his work and in passing on practical advice’
“It was a privilege to have him share his knowledge with our audience.”
‘An inspiration and a great role model’
”A wonderful and inspiring talk that really set the tone for what was a very positive day.”
‘Relatable, relevant & substantial content’
‘Richard was amazing and his views on business were inspiring’
‘Richard has so much experience to impart to audiences. From delivering a keynote, coaching CEO’s, to providing consultancy to boards. I highly recommend anyone seek his services, which he delivers in a direct but humble way which makes him highly sought after by my clients’
‘No one has spurred me to learn, as much as he has!‘
Richard draws upon his vast experience of leading some of the UK’s most well-known brands to create practical lessons and suggestions to help improve the way you do things. His delivery style is the perfect blend of inspiration, education and entertainment!!
‘Presented some very thought-provoking advice’
Get in Touch
For further information on booking Richard as a keynote speaker for your Conference, Annual Meeting, Customer Event or Staff motivational session, please email richard@lftrinity.co.uk